A conversation takes root.
Our story begins with a garden radio show: people asking real questions about their plants, and horticultural experts helping them understand what to do next.
OUR STORY / SMARTPLANTDeep roots.
Deep roots.
A wider world.
Built by horticulture experts. Around the consumer. Connected across the industry.
Follow our story
REAL KNOWLEDGE. NEW CONNECTIONS.THE REASON WE STARTEDMore information.
More information.
Still the same question.
“What does my plant need?”
Long before plant care became a search result, horticultural experts were answering questions on the radio, in books, and through education. That human connection is where our story begins.
Today, information is everywhere. Knowing what applies to your plant, where you grow, and what to do next can still be difficult. SmartPlant connects real expertise to that everyday need.
YEARS OF COMBINED HORTICULTURAL KNOWLEDGE
Real U.S.-based experts.
Factual, human-vetted guidance.
OUR JOURNEYThe way we share
The way we share
keeps growing.
The foundation stays the same.
Knowledge finds new ground.
Books, magazines, and education bring practical horticultural knowledge to more people. The format grows, while the purpose stays close to the plant.
Plant knowledge goes with you.
The launch of the SmartPlant app brings that connection into everyday plant care. A question can begin wherever someone is growing.
One plant. More connections.
GardenSage connects people with guidance for their plants. Plant Manager brings plant-level activity into the decisions of the horticultural industry.
PEOPLE WITH PLANTSOUR PHILOSOPHYTechnology opens the door.
Technology opens the door.
Expertise gives it meaning.
Technology changes how plant knowledge reaches people. It does not replace the horticultural expertise behind a useful answer.
When people understand their plants, their questions and actions also help reveal what the industry can do better. Consumer value comes first. Business insight grows from that connection.
Expertise is the foundation.
Factual, human-vetted horticultural knowledge comes first. Technology makes that knowledge easier to reach and more useful in context.
Clarity makes a difference.
People need to understand the plant, the conditions around it, and the next step. Businesses need to understand what the signals behind a decision mean.
Success starts with people.
Someone with one plant belongs here as much as an experienced grower. Helping people succeed with plants creates value throughout the community.
WHAT WE LEARNEDAround one plant,
Around one plant,
a bigger picture.
More than 75% of active users
return each month.
For three years, SmartPlant has worked across horticulture to understand what happens around a plant, from breeder to grower to retailer to the consumer's home.
Through GardenSage, we saw that younger plant consumers ages 18 to 44 are not just looking for care help. More than 75% of active users return each month to find plants, discover products, locate retailers and stay engaged with the plants they own.
That revealed something bigger: when activity stays connected to the specific plant, it can help the industry see what people are looking for, what they need and where interest is building.
That insight became the foundation for SmartPlant, connecting GardenSage on the consumer side with Plant Manager on the business side so growers, breeders, retailers and manufacturers can make better decisions with more of the knowledge horticulture is already creating.
OUR STORYOne plant.
Plants connectOne plant.
Two sides of the story.
SmartPlant brings people and the plant industry together through technology, knowledge and a shared love for plants.
people, places
and possibilities.
FOR PEOPLE WITH PLANTS
GardenSage
Know. Choose. Solve. Find. Connect.
Your trusted guide to happier plants. Discover new varieties, get expert advice, solve problems and connect with a community that gets it.
Explore GardenSage
A happierplant life
FOR THE PLANT INDUSTRY
Plant Manager
Plant by plant. Place by place.
Actionable insights for growers, breeders, retailers and manufacturers. Make smarter decisions, respond to demand and bring the right plants to the right places.
Explore Plant Manager
DATACULTIVATES
OPPORTUNITY
THE PLANT INDUSTRYA connected ecosystem
A connected ecosystem
for a brighter, greener future.
From the first seed to a thriving home, SmartPlant connects people, products and insights across the entire plant journey.
See the bigger picture
Grow what moves.
Connect production and distribution decisions with current plant interest.
Breed what’s next.
See how people respond to plants beyond their introduction.
Make every bench count.
Bring local plant needs into buying and customer conversations.
Meet the need around the plant.
Understand the plant questions and care needs behind product interest.
GET TO KNOW SMARTPLANTA little more
A little more
about our roots.
What is SmartPlant?
SmartPlant connects horticultural expertise, people with plants, and the businesses around them. GardenSage delivers plant guidance; Plant Manager connects plant-level activity with business decisions.
What is the foundation of GardenSage’s knowledge?
GardenSage draws on factual, human-vetted horticultural knowledge backed by real U.S.-based experts and more than 600 years of combined knowledge.
How are GardenSage and Plant Manager connected?
GardenSage helps people know, choose, solve, find, and connect. Plant Manager brings connected activity into view by plant and location, alongside availability and sales where those data sources are connected.
Who does SmartPlant work with?
SmartPlant serves people with plants and connects with growers, breeders, retailers, and manufacturers across horticulture.
How can I connect with SmartPlant?
Explore GardenSage for your plants, or visit For Business to learn about partnerships and tools for your part of the industry.
There’s more
we can grow together.
Bring your experience, your plants, and your next question.
Connect with SmartPlant
YOUR NEXT STEP STARTS HERE.Know your plants.
Grow with expertise.
Your plants, where you grow, and the expertise nearby—
all connected in one place.