Smart Plant and Tree Care sprouted from a deep love for horticulture and a strong desire to help the next generation of plant parents.
Beginning as a garden radio show, our team of horticultural experts shared their knowledge and passion for over 30+ years through books, magazines, and personalized education.
However, with the rapid growth of technology and the internet, they saw that accessing reliable and authentic plant care information was becoming increasingly challenging for plant growers.

Garden radio show launches, reaching thousands of home gardeners weekly
Books & magazines published, cementing authority in horticultural knowledge
SmartPlant® app launches — horticultural intelligence in every pocket
Full ecosystem: SmartPlant®, GardenSage™, and Plant Manager® serving the entire industry

We believe technology should amplify expertise, not replace it. That real horticultural knowledge — tested in real gardens, refined over decades — is irreplaceable.
We believe the horticulture industry thrives when every layer of the supply chain can see and respond to real consumer needs — from breeders selecting new cultivars, to growers timing production, to retailers personalizing their shelves.
Most importantly, we believe that when plant owners succeed more often than they fail, they keep growing — and so does the entire industry around them.
Every decision we make flows from a clear set of beliefs about how the horticulture industry should grow.
Our answers come from certified horticulturalists with decades of real-world experience — not just pattern matching on the internet.
When every layer of the ecosystem can see and respond to real demand, the entire industry becomes more profitable and less wasteful.
When plant owners succeed more often than they fail, they keep growing — and so does the entire industry around them.
SmartPlant® turns consumer insight into action across the horticulture industry.
Breeders launch fewer guesses and more winning plants. Growers align production with real demand. Retailers personalize experiences instead of relying on broad assumptions. Product manufacturers connect with consumers in ways that deliver measurable results.
Most importantly, plant owners succeed more often than they fail, empowering them to keep growing.
Fewer guesses, more winning plants. Real consumer preference data before launch.
Align production with real demand signals from end consumers in real time.
Personalize experiences and drive foot traffic with smart customer insights.
Connect with consumers in ways that deliver measurable, attributable results.